Lily pads on a pond

Heath Village
Retirement Community

Privacy Policy

Effective Date: July 16, 2026

Heath Village (“Heath Village,” “we,” “us,” or “our”) operates the website located at www.heathvillage.com (the “Site”). We are a non-profit, full-service senior retirement community located in Hackettstown, New Jersey. This Privacy Policy explains what information we collect through the Site, how we use and share it, and the choices you have. It applies to the Site only and does not cover third-party websites we link to.

This Site is an informational and marketing website. It does not contain, store, or display any personal health information, medical records, or protected health information, and it does not request or collect health information from visitors. The information practices of Heath Village as a healthcare provider — including protected health information (“PHI”) governed by the Health Insurance Portability and Accountability Act (“HIPAA”) for residents and patients of our health care facilities — are governed by our separate HIPAA Notice of Privacy Practices, not by this Privacy Policy. Please do not submit health information through any form on this Site.

1. Information We Collect

Information you provide to us

When you contact us or submit a form on our Site — for example, to request information about our community — we collect the information you choose to provide. This includes:

  • First name and last name
  • Phone number
  • Email address
  • Your area of interest
  • Any message or details you choose to include

Information collected automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies, including:

  • IP address and general location
  • Browser type and device information
  • Pages viewed, links clicked, and time spent on the Site
  • The website or source that referred you to us

2. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, understand how visitors use it, and support our advertising. The Site currently uses the following third-party services:

  • Google Tag Manager — manages the tags and tracking scripts that run on the Site.
  • Google Analytics — helps us understand how visitors find and use the Site so we can improve it.
  • Google Ads / DoubleClick — supports online advertising and remarketing, which allows our ads to be shown to people who have visited our Site.
  • Google Maps — displays interactive maps of our location.
  • Adobe Fonts (Typekit) — provides the fonts used on our Site. Adobe may receive your IP address and set cookies when fonts are loaded.
  • Vimeo — powers the embedded videos on our Site. Vimeo may set cookies when a page containing a video loads.

The Google services above are provided by Google LLC and may set their own cookies and collect information as described in Google’s Privacy Policy. Video playback is provided by Vimeo, which may set cookies and collect information as described in Vimeo’s Privacy Policy. Fonts are provided by Adobe, as described in Adobe’s Privacy Policy.

Your cookie choices

Most web browsers let you refuse or delete cookies through their settings. You can also opt out of certain Google advertising cookies through Google’s Ads Settings and the tools below. Blocking some cookies may affect how the Site functions.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and requests for information about our community
  • Provide, maintain, and improve the Site
  • Understand how visitors use the Site through analytics
  • Deliver and measure advertising, including remarketing
  • Comply with legal obligations and protect our rights

4. How We Share Your Information

We do not sell your personal information for money. We share information only in these circumstances:

  • Service providers — with vendors who help us operate the Site and our analytics and advertising, such as Google.
  • Legal requirements — when required by law, subpoena, or to protect the safety, rights, or property of Heath Village, our residents, or others.
  • Business transfers — in connection with a merger, affiliation, or reorganization of our organization.

Do Not Sell or Share My Personal Information

We do not sell your personal information for money. However, our use of advertising and analytics cookies — including Google Ads and remarketing — may be considered a “sale” or “sharing” of personal information for targeted advertising under certain state privacy laws, including in California and New Jersey. You have the right to opt out of this activity.

To opt out, you may: adjust your cookie choices as described in the “Cookies and Tracking Technologies” section above; use the opt-out tools listed there; enable a browser-based opt-out preference signal such as Global Privacy Control (GPC), which we will honor where required by law; or contact us at [FPO — insert privacy email] to submit a request.

5. Third-Party Links

Our Site contains links to third-party websites and services that we do not own or control. When you follow one of these links, you leave our Site and this Privacy Policy no longer applies. We are not responsible for the content or privacy practices of those third parties, and we encourage you to review the privacy policy of any site you visit. These include, among others:

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect through the Site against unauthorized access, disclosure, alteration, and destruction. Our Site is hosted on a managed hosting platform (Pantheon) and served over a secure, encrypted connection (SSL/HTTPS) to help protect information transmitted to us.

7. Children’s Privacy

Our Site is intended for adults — including prospective residents and their family members — and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the information below and we will take steps to delete it.

8. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding the personal information we hold about you:

  • Access — to request a copy of the personal information we have about you.
  • Correction — to ask us to correct inaccurate personal information.
  • Deletion — to ask us to delete personal information we have collected from you.
  • Opt out — to opt out of targeted advertising and of any “sale” or “sharing” of your personal information, as described above.
  • Non-discrimination — to not receive discriminatory treatment for exercising your rights.

To exercise any of these rights, contact us at [FPO — insert privacy email] or using the contact information below. We may need to verify your identity before responding, and we will respond within the time required by applicable law. You may also designate an authorized agent to make a request on your behalf where permitted.

New Jersey and California residents

If you are a New Jersey resident, the New Jersey Data Privacy Act gives you the rights described above with respect to your personal information. You have the right to confirm whether we process your personal information and to access it; to correct inaccuracies; to request deletion; to obtain a portable copy of the information you provided; and to opt out of the processing of your personal information for targeted advertising, sale, or certain profiling. If we deny your request, you may appeal that decision by contacting us using the information below, and we will respond to your appeal within the time required by law. If your appeal is denied, you may contact the New Jersey Division of Consumer Affairs or the Office of the Attorney General.

If you are a California resident, the California Consumer Privacy Act (as amended) gives you the right to know what personal information we collect, use, disclose, and share; to request access to and deletion of your personal information; to correct inaccurate personal information; to opt out of the “sale” or “sharing” of your personal information and of targeted advertising; and to not be discriminated against for exercising your rights. You may exercise these rights as described above. California residents may also designate an authorized agent to submit requests on their behalf.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will revise the “Effective Date” at the top of this policy and post the updated version on this page. If we make material changes, we will take reasonable steps to provide notice, such as posting a prominent notice on the Site. Your continued use of the Site after an updated policy takes effect means you accept the revised policy, and we encourage you to review this page periodically.

This Privacy Policy was last updated on July 16, 2026.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Heath Village
430 Schooley’s Mountain Road
Hackettstown, NJ 07840
Phone: (908) 852-4801
Email: